Exploring Italian Wine One Grape at a Time
What is better than watching the Winter Olympic Games comfortably from the couch, feeling a bit like you are part of the athletes’ competitions, and learning about growth-mindset resilience? It sounds silly, I know. As I watched the ski slopes at Milano-Cortina 2026, I realised these Olympic lessons can be applied directly to the wine … Read more
Saper scrivere e strutturare una storia, un post o una newsletter è fondamentale oggi per una strategia di comunicazione e di storytelling a lungo termine per la tua cantina. Le regole del marketing stanno cambiando quasi ogni settimana. È chiaro che anche il contenuto stesso, il nocciolo della storia, è essenziale per “parlare” con il … Read more
The 9th edition of Wine2Wine took place in Verona at the beginning of November this year. It was a live event all through this time, there was no virtual part as during the pandemic years. Wine2Wine is a yearly event organized by Vinitaly International to help the Italian wine world learn more about the latest … Read more
By Dane O’Leary Whether your vines are young or have yielded many seasons of complex wines, the key to success for any winery is marketing. In fact, your marketing efforts can be a bigger contributor to your winery’s success than the quality of your actual wine. Yes, it’s that important. And in the age of … Read more
This month I wanted to talk about some ways to gain better results on your (wine) content efforts. To create content is a good idea to have things to talk about and share on your different social media channels. Blogging is one of the ways that you can create content to tell a story about … Read more
At huge wine events such as #Vinitaly2017, it is always important to be able to leverage social media to your advantage. A lot of preparations and networking strategies preceded the event creating a buzz in the wine world. Of course, there is also a lot of follow-up work for both producers, buyers, journalists, bloggers, and others to do … Read more
Social media is a perfect platform for storytelling, and there are few other products with the same capacity for interesting storytelling as wine. Social media can provide your business with a way to grow faster and to reach your audience in a more meaningful way; not to mention, it’s a great platform for growing your following, … Read more
This month I will talk about how to master live video to tell your wine story. The article was supposed to go online Thursday. However, in between preparing for teaching a mini-course on wine in English to tour leaders at We Like Tuscany in the evening and it also being my birthday…it all go a … Read more
This month we will talk about how to get your Instagram wine story started. Last month, we started off the year by talking about 5 Steps to Create a Social Media Wine Strategy. Now that we have the basic steps for a game plan set up, I wanted to focus on one of the social … Read more
Let us continue the discussion about creating a Social Media (Wine) Strategy. First out I want to wish you all a happy start to the new year. Every January, you can read a lot about goal-setting and strategies everywhere. Even though I will explain some easy steps to create a social media (wine) strategy here, … Read more