Live Video

How To Master Your Wine Story With Live Video

This month I will talk about how to master live video to tell your wine story. The article was supposed to go online Thursday. However, in between preparing for teaching a mini-course on wine in English to tour leaders at We Like Tuscany in the evening and it also being my birthday…it all go a … Read more

3 Thoughts on How to Rock Your Social Media (Wine) Presence

3 Thoughts on How to Rock Your Social Media (Wine) Presence

Here I am, this is me…as Bryan Adams sing. This is the first article in my new Wine&Social series on my blog where I will write about how to use social media in the wine world. However, this is not at all going to be about me, but about YOU. The idea of creating a Wine&Social section came … Read more

3 Reasons Why Wine Communication Matters

Today, when Vinitaly 2016 is kicking off, as I write this short blog article, talking about wine communication and marketing of the wine industry in Italy is a “hot” topic. People from all over the world come to Verona to taste Italian wine and meet with Italian wine producers to learn about the latest trends. Communication … Read more

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