Exploring Italian Wine One Grape at a Time
This month I wanted to talk about some ways to gain better results on your (wine) content efforts. To create content is a good idea to have things to talk about and share on your different social media channels. Blogging is one of the ways that you can create content to tell a story about … Read more
Let us continue the discussion about creating a Social Media (Wine) Strategy. First out I want to wish you all a happy start to the new year. During January every year, you can read a lot about goal setting and strategies everywhere. Even though I will explain some easy steps to create a social media … Read more
Today, when Vinitaly 2016 is kicking off, as I write this short blog article, talking about wine communication and marketing of the wine industry in Italy is a “hot” topic. People from all over the world come to Verona to taste Italian wine and meet with Italian wine producers to learn about the latest trends. Communication … Read more