Hi, I’m Katarina Andersson
I write about wine and I help wineries and other clients in the wine business and beyond to learn how to successfully tell their story and master their social media and online presence in general.
More precisely, I help to write content that gives your business a voice both on- and offline and I coach you to find a content and social media strategy that works for you.
I have seen clients gaining results with visibility, an extended reach, getting an engaged tribe and in the end starting to see sales by consistently and patiently showing up and telling their story to their customers and fans.
It is all about changing the mindset. Going the extra mile without any shortcuts.
My specialty is Twitter and I can teach you how to get started on Twitter and how to set up a strategy that helps you gain success.
What are you waiting for? Book a call with me today by clicking the link here.
A historian at heart, I am a wine writer, live streamer, content writer, digital marketing strategist for wineries, and a translator (Italian and English to/from Swedish). My writing focuses mainly on smaller producers and lesser-known wine areas and grape varieties.
My journey started in Ystad where I was born, which used to be known as a smugglers nest during the Hanseatic Era, while today it is the place where the police inspector Wallander solves crimes. It is an idyllic small town by the seaside. However, I live in Florence since more than 15 years.
I have a Ph.D. in history from EUs European University Institute in Florence, and I taught modern history at university in Sweden for a couple of years. I am also a sommelier (Fisar).
I am the founder of the live stream WinesOfItaly LiveStream, that from 2015-2018 aired on different platforms, mainly Facebook via Believe.tv. There, I had Italian wine producers as guests and let them tell their story.
I still do the live stream from time to time, but it is no longer a weekly show.
Through the last four years, I have had guests such as Roberto Di Filippo from Di Filippo winery, Angelino Maule from Vin Natur, Isabella Pelizatti Perego from ArPePe winery, Cataldo Calabretta from Calabria, Giancarlo Barbieri di Sertura from Sertura winery, Li Valentine of The Wining Hour, Davide Castagnoli and Vincenzo Vernocchi from Cantina Braschi, and many others.
Live streaming has been my main thing since back in 2015 when it kicked off and it helps to make people feel like they are in Italy with me. Thanks to Robert Moore and Kelly Hungerford I got the pep talk to get started.
My idea is to communicate wine from lesser-known areas, grapes and producers in a different way. A way that is easy going and relaxed but still focused.
In fact, I am channeling the history buff within on traveling and exploring wine all over Italy, covering it one live stream at a time.
As you may have understood by now, I write about wine, mostly Italian wine.
I can also be seen streaming live at wine events and wine tastings all over Italy and abroad. I believe that the connection you create between people with live video is priceless, and so much more effective than many other strategies.
See, for example, a video with my friend Kelly Mitchell, The Wine Siren, below where we talk about wine, Calabria, social media, and more.
Through my knowledge about Italian wine, I am here to help you learn more about grape varieties, wine areas, wine appellations, and much more.
- Perhaps you are going on holiday to Italy and want to know which wine areas to explore?
- Perhaps you are interested in some wine coaching to better understand the Italian wine world? Also, to be able to find lesser-known or different Italian wines at home in the area where you live.
- Perhaps you need a reference for some wine writers and influencers?
- Perhaps you need to revamp the content on your website or your storytelling on your social media channels?
- Perhaps you need a bit of content and social media coaching? Or, just a quick one-on-one course on how to improve your online presence?
Then I am here for you!
When I am not sipping on wine at an event, live streaming, or writing an article about wine areas explored…
…I like to relax and read, hang out with friends, read and watch the latest about sports, mainly soccer. I used to play soccer in Sweden. Oh, and I am a binge-watcher of TV series on Netflix. LOL