Exploring Italian Wine One Grape at a Time
The word on everybody’s lips during the last year has no doubt been the need to go digital, especially in the wine world. Digital marketing for wineries has become of the essence. Earlier this year, in February, I had the opportunity to talk more about the digital transformation in the world of wine with Paul … Read more
Learning more about agriculture, food ethics, and sustainability can be fun and is fun and cool at FICO Eataly World in Bologna. On November 9th, in the morning, I and Nadia took the train towards Bologna, not without the usual crazy mishaps that are typical when traveling with me. LOL Anyway, we arrived in time … Read more
This month I will talk about how to master live video to tell your wine story. The article was supposed to go online Thursday. However, in between preparing for teaching a mini-course on wine in English to tour leaders at We Like Tuscany in the evening and it also being my birthday…it all go a … Read more
This month we will talk about how to get your Instagram wine story started. Last month, we started off the year by talking about 5 Steps to Create a Social Media Wine Strategy. Now that we have the basic steps for a game plan set up, I wanted to focus on one of the social … Read more