Computer_Digital Transformation_ Wine_Marketing

Success for the Wine World Lies in Digital Transformation

The word on everybody’s lips during the last year has no doubt been the need to go digital, especially in the wine world. Digital marketing for wineries has become of the essence. Earlier this year, in February, I had the opportunity to talk more about the digital transformation in the world of wine with Paul … Read more


The Flavours and Treasures of Friuli at Me.Me. Venezia

Still high on my birthday celebrations filled with lovely surprises, I jumped on a train with destination Mestre on a Monday the other week. I did not know yet what the adventure would be, but I knew I would learn a lot more about food and wine from Veneto and Friuli Venezia Giulia. The short … Read more


Wine Tasting in a Historical Setting at Wine & Siena

January usually begins with a trip to Siena to enjoy the event Wine & Siena for a couple of days. It is an opportunity to meet with wine writing friends and also to soak up a piece of Medieval history while sipping on interesting wine. Sometimes you need to pinch yourself to realize that you … Read more

A Young and Fresh Interpretation of Native Grapes in Puglia

At the restaurant Cibus in Ceglie Messapica in Puglia last month, during the #TerroirPuglia press tour, we had a just amazing lunch. We enjoyed dish after dish of amazing local food such as different crostini, yummy pies, ravioli filled with codfish, lamb stew, tagliata (sliced beef), and much more. All while we were sipping on Fabio … Read more

3 Lugana DOC Producers in Comparison at #Italianfwt

When starting to think about what to focus on in this October’s #Italianfwt article where the theme will be Lugana DOC wines, I was a bit unsure. Then I got the idea to put three different Lugana wines in comparison. This will, however, be a bit different comparison in the sense that it will be three Lugana wines tasted in three different occasions and time periods.

The three producers and their Lugana wines I will write about are Il Lugana DOC 2017 from Pasini San Giovanni winery, Lugana DOC 2017 from La Meridiana winery, and Lugana Riserva DOC Menasasso 2013 from Selva Capuzza winery.

Two are young Lugana DOC wines from 2017 that are matured in steel vats only while the third wine is a Riserva where a smaller part of the must have also fermented in barriques to get more character and elegance. This might seem difficult to do a comparison with the third wine being slightly different, however, I think it can still be a way to show various characteristics of Lugana wines.

October with #Italianfwt

The theme this month, October 2018, will be For The Love Of Lugana in the Italian Food, Wine, and Travel (#ItalianFWT) group. As briefly mentioned above, I will be focusing on three different Lugana wines that I have tasted in different occasions. This will be a way also to show younger Lugana versus a more aged Lugana wine.

On Saturday, October 6th you can join us on Twitter at 11amEDT / 17.00 CEST to learn more about food, wine, and travel in relation to the Lugana DOC wines. Just type in the hashtag #ItalianFWT in the search field and click Enter, thereafter, you click Latest which will show you all the live tweets.

Lugana: One DOC, One Lake, Two Regions

The Lugana DOC was instituted already in 1969 but it is only during the last years that it has been revitalized. The Lugana DOC area that stretches along the Lake Garda actually embraces two different regions, namely Lombardy and Veneto. Almost all the communes being a part of Lugana DOC are located in Lombardy – Desenzano, Sirmione, Pozzolengo, and Lonato – while only one – Peschiera del Garda – is located in Veneto. An interesting fact is that most of the hectares under vines are in Lombardy BUT 60% of Lugana wine is bottled, handled, and sold by producers in Veneto. (See Consorzio Tutela Lugana DOC.)


The Lugana DOC territory is furthermore considered to divided into two main areas; one more of flatlands and one more in a hillside area. The flatland side includes Desenzano, Sirmione, Pozzolengo, ad Peschiera. Thus, this first area stretches over both Lombardy and Veneto. The more hill dominated area is around Lonato and continues toward Pozzolengo.

The soil is mainly of clay in both areas even though it is sandier in the area around Lonato. It is a soil with layers of clay that is of glacial moraine origin and thus, just as Roberto Leali told me, very hard to work but a soil where Turbiana thrives.

The areas, as I mentioned before, are all situated by Lake Garda. The particular thing about this lake is that it was formed about 1,5 million years ago when an ice glacier pushed down from the Brenta Dolomites. When the glacier then melted it turned into the today’s freshwater lake. The rocks that were pushed down with the glacier are what today gives minerality to the soil and in turn saltiness to the wines.

A grape with many names…

So, what about the grape with a big T then? Turbiana is the grape variety mainly being used in the production of Lugana DOC wines. According to the regulation, up to 10% of other local (in the province of Brescia and Verona) and non-aromatic white grape varieties can be used in Lugana DOC wines.

Turbiana also goes under the name Trebbiano di Lugana. It used to be considered that Trebbiano di Lugana was a synonym to Trebbiano di Soave that in turn is considered to be the same as Verdicchio. However, later research and DNA tests seem to have shown Trebbiano di Lugana to be slightly different genetically speaking. Also on the Consortium’s website, they stress that Turbiana aka Trebbiano di Lugana has a different aromatic bouquet and also presents some other different characteristics.

One thing is sure though; the microclimate around Lake Garda is just perfect for the Turbiana grape.

Three producers of Lugana DOC

La Meridiana

Lugana DocLet us start with La Meridiana winery and their Lugana DOC 2017. La Meridiana is located in Puegnano del Garda which in the province of Brescia and thus in Lombardy. It is a winery that has had vine growing and wine production in the blood for several generations and today it is run by Roberto Leali and his cousin Fabio. They have 11 hectares of vineyard lots that are spread out between the Valtènesi and Lugana areas. (Read more about La Meridiana winery in my article A Chiaretto is Always a Chiaretto…A Valtenési Not Bardolino.)

The soil in the Turbiana vineyards that is in the Lugana DOC area is mainly clay and gives elegant wines with a complex bouquet. The Turbiana vineyards are organically certified and their Lugana DOC will be labelled organic from 2018.

Their Lugana DOC 2017 is a 100% Turbiana wine that is fermented with selected yeasts in steel vats. The minerality and the influence of Lake Garda are very evident in this wine. It has beautiful fruity notes, such as of peach, floral, and also a more green or herby undertone. A very fresh, smooth, and pleasant wine.

Pasini San Giovanni

Pasini San Giovanni is a winery located in Raffa di Puegnago that is also in the province of Brescia. The winery dates to the 1950s and since then it has continuously evolved to what it is today. In the 1970s and 1990s, they acquired more land and today they produce their wine grapes only from their own vineyards. They are organically certified since 2014 as well as favouring sustainability by having installed a photovoltaic system and control of CO2 emissions in 2009. In fact, their Lugana DOC wine is labelled organic since the vintage 2015.

Lugana Doc

At my friends’ wine bar in Florence, La Divina Enoteca, I often taste their Lugana Brut Spumante Metodo Classico that I really like a lot. It is an elegant and fruity sparkling wine with a good body that is perfect for an aperitif as well as with food.  Here I will talk more about their Il Lugana DOC 2017 though that I bought at La Divina Enoteca.

It is a wine made with Turbiana grapes that are grown on the hills in their vineyards in San Benedetto di Lugana close to Peschiera del Garda where the soil is clay, just as I have discussed above. The juice is fermented only in steel vats with a following maturation in the bottle for 3 months. It is a fresh, mineral, and salty wine with a clear lake influence. My first impression was floral notes of elderflowers as well as elderberry, a green shrub-herby undertone, almost a bit sauvignonesque at a certain point. Then also the cleaner fruity notes came out.

Selva Capuzza

Podere Selva Capuzza is located in the Desenzano del Garda area, 4 km south of Lake Garda, that is also in the province of Brescia. The winery is owned by the Formentini family and I have met Luca Formentini at different tasting events during the last couple of years. Luca is a fun and very nice guy and he is also the current president of Consorzio Tutela Lugana DOC.

They produce a wide range of wines from white wines, to rosé, sparkling, and red wines. Several of the white wines are produced within the Lugana DOC denomination. They have a long history as vine growers and winemakers in the area. Today, they believe in an ethic and more holistic approach to winemaking where they strive to respect the environment as far as possible.

Lugana DOC

Here I will talk about their Lugana Riserva DOC Menasasso 2013 that I tasted at a dinner in Siena some time ago together with Luca, Carlo Vischi and other cool food and wine writers and influencers. For this wine, the Turbiana grapes are matured a bit longer on the vines before they are harvested in order to give more character but still not losing in acidity. The major part of the juice is fermented in steel vats while a smaller part of the juice is fermented in barrique. After 10-14 months the two parts are blended together to mature for still some time.

This is a wine where you, of course, feel the minerality and the saltiness and it has notes of citrus fruits, a more green touch of herbs and under vegetation. A structured, smooth and very elegant white wine.

3 Lugana DOC in Comparison

Having looked more in-depth into these three wine producers and their Lugana DOC wines I think that the influence of the Lake Garda, its microclimate, and the clay soil is very evident in all three. The wines are mineral, salty, sometimes with an almost chalky feeling. The notes are predominantly fruity, of citrus fruits, elderberry or peach, with a greener tone also being present. The Meridiana and Pasini San Giovanni Lugana DOC wines are younger, fresh, fruity and perfect for lighter food while Selva Capuzza’s Lugana Riserva is structured, smooth, with a good body that pairs better with more elaborated dishes.

Join us…

Join us this weekend when Lugana DOC will be pouring their wines at the 2018 Wine Bloggers Conference in Walla Walla WA and the Italian Food Wine Travel group learns more about this wine and region.

We have a twitter chat planned for Sat Oct 6 from 8-9am Pacific Time using these hashtags

#Lugana #LakeGarda #VinoLuganaDOC #ItalianFWT

with posts by the following bloggers on these topics:

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Last Thursday Fisar Firenze had organized a dinner at the restaurant La Ménagére in the center of Florence. The wines for the evening were from the producer Brunnenhof in the locality Mazzon in Alto Adige. Mazzon is well-known for being a wine production area in the town district Neumarkt (Egna in Italian) in South Tyrol. The … Read more

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