Exploring Italian Wine One Grape at a Time
“I don’t believe in wine communication.” This is another thing I often hear wine producers tell me. At the beginning, it seemed odd. But then I thought about it more. Often, communication is reduced to social media. Then they add that they have their daughter, son, niece, or someone else in the family to help … Read more
January usually begins with a trip to Siena to enjoy the event Wine & Siena for a couple of days. It is an opportunity to meet with wine writing friends and also to soak up a piece of Medieval history while sipping on interesting wine. Sometimes you need to pinch yourself to realize that you … Read more
By Dane O’Leary Whether your vines are young or have yielded many seasons of complex wines, the key to success for any winery is marketing. In fact, your marketing efforts can be a bigger contributor to your winery’s success than the quality of your actual wine. Yes, it’s that important. And in the age of … Read more
Early on a Monday morning in December, I took the train from Florence in the direction towards Verona to learn more about the world of wine communication by attending the, by now, well-known digital (wine) marketing conference Wine2Wine. I had not thought of going, thinking maybe next year, but then I was in contact with … Read more
At huge wine events such as #Vinitaly2017, it is always important to be able to leverage social media to your advantage. A lot of preparations and networking strategies preceded the event creating a buzz in the wine world. Of course, there is also a lot of follow-up work for both producers, buyers, journalists, bloggers, and others to do … Read more
This month I will talk about how to master live video to tell your wine story. The article was supposed to go online Thursday. However, in between preparing for teaching a mini-course on wine in English to tour leaders at We Like Tuscany in the evening and it also being my birthday…it all go a … Read more
This month we will talk about how to get your Instagram wine story started. Last month, we started off the year by talking about 5 Steps to Create a Social Media Wine Strategy. Now that we have the basic steps for a game plan set up, I wanted to focus on one of the social … Read more
Here I am, this is me…as Bryan Adams sings. This is the first article in my new Wine&Social series on my blog, where I will write about how to use social media in the wine world. However, this is not at all about me, but about YOU. The idea of creating a Wine&Social section came to me over the … Read more
Join us celebrating 1 year of #WinesOfItaly LiveStream on Nov 22 w/ Steph&Val from @WineTwoFive @MediaLabRat @KDHungerford #Tuscany pic.twitter.com/cdSWu6nKq1 — Katarina Andersson (@ricasoli99) November 17, 2016 At #WinesOfItaly #LiveStream on Tuesday, November 22nd, my guests will be Stephanie Davis and Valerie Caruso from the podcast Wine Two Five. This live stream will also be a … Read more