Exploring Italian Wine One Grape at a Time
The 9th edition of Wine2Wine took place in Verona at the beginning of November this year. It was a live event all through this time, there was no virtual part as during the pandemic years. Wine2Wine is a yearly event organized by Vinitaly International to help the Italian wine world learn more about the latest … Read more
Though we are in May, the focus will here be on my Digital Vino live stream with Alessio Fortunato as a guest and the wine market in China from back in December. Alessio Fortunato is an Italian oenologist and wine consultant working mainly with the Chinese wine market. In fact, he started out about 7-8 … Read more
The word on everybody’s lips during the last year has no doubt been the need to go digital, especially in the wine world. Digital marketing for wineries has become of the essence. Earlier this year, in February, I had the opportunity to talk more about the digital transformation in the world of wine with Paul … Read more
Early on a Monday morning in December, I took the train from Florence in the direction towards Verona to learn more about the world of wine communication by attending the, by now, well-known digital (wine) marketing conference Wine2Wine. I had not thought of going, thinking maybe next year, but then I was in contact with … Read more