Wine Blog

The best tools to boost your social media (wine) presence

Social media is a perfect platform for storytelling, and there are few other products that have the same capacity for interesting storytelling as wine does. Social media can provide your business with a way to grow faster and to reach your audience in a more meaningful way; not to mention, it’s a great platform for growing your following, your engagement and to generate more traffic to your website and more conversions.

Social media marketing, though, can be a bit daunting; it takes time to build a following and to start seeing the results you’re after. But, with clear goals in mind and a social media strategy in place, it can be done.

To make your job easier, become more productive, and start getting results faster, try a social media dashboard to help you manage your mentions, monitor for more opportunities and to share content and updates with your audience easier and faster.

Check out the infographic below to see what the top 5 social media management tools are and use a cost comparison tool to find the perfect for you; the results are from genuine customer reviews from popular software review platform, G2Crowd, and they include some of the lesser known tools, like Agorapulse or Sendible, as well as quite famous tools like Buffer and Hootsuite, with surprising results:


The Best 5 Rated Social Media Management Tools Infographic brought to you by Seriously Social and G2 Crowd

Hope you enjoyed this guest post by Lilach Bullock.

Lilach Bullock

Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.

21 thoughts on “The best tools to boost your social media (wine) presence”

  1. Excellent write up and perfect for your blog Kata. I have heard of AP but just haven’t used it, little too expensive for my small biz. Heard of but haven’t used Sendible… but used the other 3. Sprout is expensive and has some great means but not as good as I would like and Hootsuite is affordable and has a lot of functionality but very glitchy and Buffer I tried using before and didn’t stick with and have been using it more and more… all the last 3 I use for different reasons… GREAT explanation and loved the infographic!

    • Hi Kristen, thanks so much for your comment, glad you liked the post! I quite agree regarding Hootsuite, although it’s one of the most well-known tools of its kind and it’s affordable, it does have its drawbacks. Buffer is great for improving your social media posting and your engagement, but not so much for managing your social media as a whole. Personally, I use Agorapulse for managing my social media – hope you find the perfect tool for your needs as well! Thanks again:)

  2. Great images to help us understand the difference between dashboards to help with Social Media. On my way to check these out! When I was reading your blog the music started automatically. Wonderful podcast!

  3. That’s a great comparison but I feel that it is a bit incomplete. What about MeetEdgar? It would be nice to compare all of them and not go in the direction of AP. Still great information which allows people to see how paying attention to your metrics really helps you put your efforts towards what your audience wants.

    • Hi there, thanks so much for leaving a comment:) Well, I believe they only picked the top rated tools on G2Crowd – plus, MeetEdgar is more of a scheduling tool, rather than a social media management tool, although I personally love it and use it quite a bit! Thanks again for your comment:)

  4. This article provides valuable insights into the best tools for boosting social media presence in the wine industry. It’s a must-read for wine businesses looking to enhance their online visibility and engage with their audience effectively. The recommended tools mentioned can help wineries and wine-related businesses optimize their social media marketing strategies. With the ever-growing competition in the digital landscape, these tools offer innovative features to stand out from the crowd. Whether it’s scheduling posts, analyzing data, or curating engaging content, leveraging these tools can make a significant impact on a wine brand’s social media presence. Cheers to a successful online wine journey!

  5. Thank you for sharing this informative article on the best tools to boost your social media presence specifically for the wine industry. It’s crucial for businesses to stay competitive in today’s digital age, and your insights on how to enhance brand engagement and customer interactions can help take a wine business to the next level. Your suggested analytics tools and management resources are well-researched and practical, making them valuable assets for any business owner or social media manager looking to elevate their online presence. We appreciate your efforts in providing such valuable information to the wine industry.

  6. Your comparison is fantastic, but I think it could be strengthened by including MeetEdgar. It would be great to have a comprehensive comparison of all of these tools instead of just focusing on AP. Nonetheless, I appreciate the valuable information you’ve shared – it highlights the importance of paying attention to your metrics and tailoring your efforts to meet your audience’s needs.


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