Exploring Italian Wine One Grape at a Time
By Dane O’Leary Whether your vines are young or have yielded many seasons of complex wines, the key to success for any winery is marketing. In fact, your marketing efforts can be a bigger contributor to your winery’s success than the quality of your actual wine. Yes, it’s that important. And in the age of … Read more
Earlier in April, for Easter Monday, I got invited to a lunch by Riccardo Gagliardi and his family at their place in Castiglion Fibocchi, close to Arezzo. We had been talking about wine in Tuscany and in Armenia online but for the rest, we had never met, so it was a lunch out in the unknown. … Read more
The best of worlds for me is when I go to a new place I know little about and thus have the possibility to learn lots of new things. Curiosity is my name. LOL Well, you might say that this is what wine is all about; learning, exchanging thoughts and opinions. Nothing is set in … Read more
Learning more about agriculture, food ethics, and sustainability can be fun and is fun and cool at FICO Eataly World in Bologna. On November 9th, in the morning, I and Nadia took the train towards Bologna, not without the usual crazy mishaps that are typical when traveling with me. LOL Anyway, we arrived in time … Read more
On a warm post-Ferragosto evening in mid-August, I went for dinner with a divine food and wine experience at Trattoria Moderna on Lugarno del Tempio 52 in Florence. I had asked my friend Nadia Padrin to join me. This turned into a fantastic evening where we got the whole VIP treatment and had a lot … Read more
At huge wine events such as #Vinitaly2017, it is always important to be able to leverage social media to your advantage. A lot of preparations and networking strategies preceded the event creating a buzz in the wine world. Of course, there is also a lot of follow-up work for both producers, buyers, journalists, bloggers, and others to do … Read more
Social media is a perfect platform for storytelling, and there are few other products that have the same capacity for interesting storytelling as wine does. Social media can provide your business with a way to grow faster and to reach your audience in a more meaningful way; not to mention, it’s a great platform for … Read more
We started out on November 22nd by proposing a toast to celebrate the 1 year anniversary of #WinesOfItaly #LiveStream and then Valerie Caruso and Stephanie Davis, who are into wine education and podcasting, presented themselves. They both have Italian ancestry; Valerie from Abruzzo and Stephanie from Sicily. Val and Steph got to know each other being in … Read more
WinesOfItaly LiveStream with Valentino Ciarla as guest At WinesOfItaly LiveStream on November 15th, my guest was oenologist Valentino Ciarla. Valentino comes from a family in Lazio with a long tradition as vine growers and winemakers. He studied enology at the University of Florence and then worked around Italy as well as abroad, for example in … Read more
Here I am, this is me…as Bryan Adams sing. This is the first article in my new Wine&Social series on my blog where I will write about how to use social media in the wine world. However, this is not at all going to be about me, but about YOU. The idea of creating a Wine&Social section came … Read more