Exploring Italian Wine One Grape at a Time
At huge wine events such as #Vinitaly2017, it is always important to be able to leverage social media to your advantage. A lot of preparations and networking strategies preceded the event creating a buzz in the wine world. Of course, there is also a lot of follow-up work for both producers, buyers, journalists, bloggers, and others to do … Read more
Social media is a perfect platform for storytelling, and there are few other products with the same capacity for interesting storytelling as wine. Social media can provide your business with a way to grow faster and to reach your audience in a more meaningful way; not to mention, it’s a great platform for growing your following, … Read more
On a Sunday morning (to avoid the tasting crowds) in mid-February, I headed down to Fortezza da Basso in Florence to get some Chianti Love at the Anteprima 2017. This is the sneak peek event of the Consorzio Vino Chianti where they present the new vintages. This event is always fun and in the late … Read more
This month we will talk about how to get your Instagram wine story started. Last month, we started off the year by talking about 5 Steps to Create a Social Media Wine Strategy. Now that we have the basic steps for a game plan set up, I wanted to focus on one of the social … Read more
On a sunny Saturday afternoon in January, i.e. last Saturday, I went to Siena for the event Wine & Siena to do some heavy wine tasting and meet top wineries. This was the second edition of this wine event which is organized by the Merano Wine Festival people. The beautiful thing with this wine event is … Read more
At my #WinesOfItaly #LiveStream in mid-January, my guests were three blogging guys from Turin who has founded the wine blog Cantina Social together. Well, to be correct they are two guys from Piemonte and one guy from the US, but they all live in Turin. They are Adriano Amoretti, Matteo Franco, and John Murnane. Adriano … Read more
Join #WinesOfItaly #LiveStream on Jan 24th w/ @armypis talking #Campania wines. Tune in at https://t.co/TjwEaYFjOv pic.twitter.com/6syn7lwLHn — Katarina Andersson (@ricasoli99) January 23, 2017 Tonight, on January 24th, at #WinesOfItaly #LiveStream my guest will be the sommelier Armando Pistolese who will talk about four native grape varieties from Campania. He has chosen to talk about Pallagrello, Biancolella, … Read more
Let us continue the discussion about creating a Social Media (Wine) Strategy. First out I want to wish you all a happy start to the new year. Every January, you can read a lot about goal-setting and strategies everywhere. Even though I will explain some easy steps to create a social media (wine) strategy here, … Read more
The program for the #WinesOfItaly #LiveStreams during December is ready. The guests are some amazing wine producers here in Tuscany. After having had some different types of guests during the last few weeks, with the oenologist Valentino Ciarla and Stephanie Davis & Valerie Caruso from the podcast Wine Two Five, I am now back to Italian … Read more