At my #WinesOfItaly #LiveStream in mid-January, my guests were three blogging guys from Turin who has founded the wine blog Cantina Social together. Well, to be correct they are two guys from Piemonte and one guy from the US, but they all live in Turin.
They are Adriano Amoretti, Matteo Franco, and John Murnane. Adriano is a sommelier, Matteo and John are wine lovers but have other jobs during the day that are not connected to wine. However, they complement each other very well as a group and each one of them brings his own knowledge and experiences to the blog. As many of us know, it is a lot of work to keep a wine blog going. Therefore, they seem to have found a good solution to each manage their own part of the blog and social media activities.
Creating a Social Wine Community
They told us how their aim with the blog was, and is, to create a wine community where they give information about wine in an easy and down to earth way. They want wine to be enjoyed and accessible for everyone, also those people who are not wine experts but still enjoy to sip on a glass of wine.
They have amplified their community in one year by being very successful on Instagram where they already have around 30 000 followers. Many of their followers are located in New York, Brazil, and Rome. They post wine pics daily and they have a fun and impressive feed. Head on over to @cantinasocial on Instagram and check them out!
Wine Storytelling
As I have talked about in some of my latest articles (see here), it is so important to tell a good story to be able to connect with people. Cantina Social also stressed that their aim is to connect with people at the wine events they are going to and connect with people by writing about their wine experiences and tastings. John wrapped it up very well by saying, “We are a wine page for the people”. That is, they write for and communicate with the people in general and not the wine experts. Of course, they are not excluding anyone so all wine lovers are included in their vision, though they are experts or people enjoying to drink a good wine after work on a Friday evening.
A fun anecdote about their logo
They told us that their logo has been designed after corks they had collected from wine bottles enjoyed together.
[ctt title=”‘We are a wine page for the people’, says La Cantina Social” tweet=”‘We are a wine page for the people’, says @lacantinasocial via @ricasoli99″ coverup=”e6410″]
The biggest challenge for them during the last year has been to stay focused and remain on the path that they had set out. Furthermore, they emphasized that they all feel very fortunate to have the opportunity to attend wine events, meet so many people, from wine producers to wine enthusiasts, and have the possibility to write about it all.
This I think is true for all wine bloggers and wine writers, that we are very fortunate to be able to visit wineries and events and then share our experiences and adventures with a larger audience.
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Below you can listen to the entire episode.
Written by Katarina Andersson.
“A wine page for the people.” Now these sound like my kinda guys! Thank you for introducing them, Katarina!
Great that they have created a space for all wine lovers and not just the experts. I’m a wine lover so I’m going to check out their Instagram page now.
Thanks for sharing Cantina’s process of identifying the people they serve, and sticking to their goals. I guess it’s the same with any business – only wine drinkers may have more fun!
We are a “wine page for the people” That caught my attention almost immediately. I will like to visit their Instagram page for more information about wines.
Super connection for you Kata… to find folks that do what you love and create a great blogging community for those that also love what you love. Awesome share!
What a smart idea to approach blogging and a project like Cantina Social as a team versus an individual! I’m sure that lightens the work a bit, especially for the two men with full-time jobs. I bet there is a big niche of wine lovers who are not experts! It sounds as if they have loads of fun and enjoyment, although it’s lots of work.
A very smart idea as usual ” A Wine Page for the People”
Thanks for your great content.
Lori English
“Wine for the people” what a great comment and not limiting unless they intend it to be – it drew me right in and felt part of the community…
Love their mission with their social media, Katarina… “create a wine community where they give information about wine in an easy and down to earth way. They want wine to be enjoyed and accessible for everyone, also those people who are not wine experts but still enjoy to sip on a glass of wine.” And the fact they want to be a ‘wine for the people’ brand is sure to resonate with a very wide range of wine lovers!
Thanks Beverley, yes their mission is very much fun and good. They are a great team and a do a great job with their blog.
Having a “wine” page on social media is such an awesome idea to ensure that your info gets seen by those who love to learn more! Thanks for sharing Katarina!
Wine is one of my favorite things and their mission of wine for the people is very catchy. Clearly I am not the only one that thinks so. Wine is just meant to be shared with good friends.
True, it is very catchy. 🙂 And to share wine with friends and choose wine that you enjoy, is the most important thing after all.
I love the idea of wines for the people. It sounds like they really want to demystify wine for someone who doesn’t know much about wine but wants to learn and not feel bad that they aren’t well versed in wines. Thanks so much for sharing this!
A wine page for the people! Now, that’s my kind of business… and wine.
A wonderful way of sharing a love of wine and have it come from people who love to share their passion.
I like the “wine for the people.” So many are wine snobs like the guy in Sideways.