So my wine blog has a new face. It is no longer only about blog articles, but also about my WinesOfItaly LiveStream, and a new feature that I call Wine&Social. Therefore, I wanted more distinct and separate sections for each topic and area. My blog has now a new and fresh look. Below I will talk a bit more about the new main sections of my blog in order to make it easier to follow.
Wine Blog
The Wine Blog will, as it says, be a place for all my different articles about wine, visits to wineries, wine events, wine tastings, and so forth. As before, I will have subcategories for the different article themes. The focus is still on Italian wine, but every now and then some articles about wine from other parts of the world will probably sneak in.
WinesOfItaly LiveStream
This is where you will be able to find all the information about the next live stream as well as past live streams. In that way, if you missed a show you can then go back and listen to it again and read a brief summary about the guest. The WinesOfItaly LiveStream is every Tuesday at 21.00 European time / 3pmEST.
Wine&Social
This is the new section on my blog. As I find myself combining wine and social media more and more every day, both for leisure and for work, I wanted to create a place where to write about this. Once or twice a month, I will write about wine as communication, social media tips for the wine world, and other similar topics.
I feel very lucky and grateful because I have had the pleasure of getting to know a lot of interesting people, mainly on Twitter and Instagram, who has taught me a #shitton about how to use social media in a more strategic manner. Furthermore, also how to combine it with my wine passion, as well as how to become a better blogger. Therefore, I feel that I want to share what I have learned and what I have discovered on my own by the trial-and-error method. So many people in the wine circles and wine producers are becoming more and more present online, trying to better build their brand, be it personal or corporate. Therefore, I feel that this is a topic I want to write more about. As far as I can manage, these articles will be translated into Italian also.
Some concluding thoughts
Blog writing and the presence on social media is always evolving, and I believe it is important to modify your strategy as you learn more. Therefore, I found it was time to make a change and add something new. Still, the blog seems a bit empty as I this week need to organize all the articles according to the three different sections Wine Blog, WinesOfItaly LiveStream, and Wine&Social. So all the minor details will be fixed soon. No worry, the articles has not disappeared. 🙂 Anyway, I hope you will like this new look of my blog and I would like to get your feedback, so please tell me what you think about it all.
Written by Katarina Andersson.
The new structure sounds great, Katarina! I am looking forward to your wine and social posts! Keep up the great work!
Beautiful site! Love the idea of a live stream. It is hubby’s dream to tour Italy wineries. He can live vicariously:)
I’ll drink to that! 🙂 Congrats and I hope it works out well for you.
I love the concept of your new blog structure. Social media and of course our business are constantly evolving. So pleased you took this next step
Your page is clean and easy to read. Looking forward to seeing what you have to share next! Wine with work – sounds opulent!
I love your new blog structure. You are integrating social media in a big way here. I also love wine so there’s a win-win. I look forward to reading more!
Congratulations on growing your presence on social media. Love how you’re implementing live streaming.
Goodluck on your new format! I think it is wonderful that you do this. It seems like you are just having fun while working on your business.
This is exciting Katarina. It’s all part of the process of growing and trying new things and finding different ways to communicate with your audience. Looking forward to watching your progress unfold.