At my #WinesOfItaly #LiveStream in mid-January, my guests were three blogging guys from Turin who has founded the wine blog Cantina Social together. Well, to be correct they are two guys from Piemonte and one guy from the US, but they all live in Turin.
They are Adriano Amoretti, Matteo Franco, and John Murnane. Adriano is a sommelier, Matteo and John are wine lovers but have other jobs during the day that are not connected to wine. However, they complement each other very well as a group and each one of them brings his own knowledge and experiences to the blog. As many of us know, it is a lot of work to keep a wine blog going. Therefore, they seem to have found a good solution to each manage their own part of the blog and social media activities.
Creating a Social Wine Community
They told us how their aim with the blog was, and is, to create a wine community where they give information about wine in an easy and down to earth way. They want wine to be enjoyed and accessible for everyone, also those people who are not wine experts but still enjoy to sip on a glass of wine.
They have amplified their community in one year by being very successful on Instagram where they already have around 30 000 followers. Many of their followers are located in New York, Brazil, and Rome. They post wine pics daily and they have a fun and impressive feed. Head on over to @cantinasocial on Instagram and check them out!
As I have talked about in some of my latest articles (see here), it is so important to tell a good story to be able to connect with people. Cantina Social also stressed that their aim is to connect with people at the wine events they are going to and connect with people by writing about their wine experiences and tastings. John wrapped it up very well by saying, “We are a wine page for the people”. That is, they write for and communicate with the people in general and not the wine experts. Of course, they are not excluding anyone so all wine lovers are included in their vision, though they are experts or people enjoying to drink a good wine after work on a Friday evening.
A fun anecdote about their logo
They told us that their logo has been designed after corks they had collected from wine bottles enjoyed together.
The biggest challenge for them during the last year has been to stay focused and remain on the path that they had set out. Furthermore, they emphasized that they all feel very fortunate to have the opportunity to attend wine events, meet so many people, from wine producers to wine enthusiasts, and have the possibility to write about it all.
This I think is true for all wine bloggers and wine writers, that we are very fortunate to be able to visit wineries and events and then share our experiences and adventures with a larger audience.
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Below you can listen to the entire episode.
Written by Katarina Andersson.